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When we speak about the entertainment industry, we generally not refer to these semi-public bodies but to the vast network of companies, which promotes entertainment for profit. This industry has interest in all indoor and occasionally, certain games, matches and boxing tournaments.
   Commercial television is an important aspect of the entertainment industry. But entertainment programmes on most African television screens are used for advertisement. In Nigeria, for instance, commercial Institutions that want to advertise their products or to popularize their companies use popular actors or comedians to entertain viewers. Television authorities in Nigeria make huge profits from those advertisement, which make use of popular folk music or drama, comedy or tragedy.
   The cinema is another source of entertainment. But they have started losing popularity they enjoyed in the 1960s because of the introduction of television and video sets in most Nigeria homes. Besides, the increasing crime wave in the country discourages cinema fans from leaving their homes to go to the various cinemas at night.
   Today, films are rather expensive to produce. Over a fifth of a film's cost may be spent on the rent of the studio and it's equipment and rather less than a fifth spent on fees to the producer, the director, the script-writer, the stars, and the supporting cast. Location costs, technicians' salaries, costumes, props manual labour, film and laboratory costs and such expenses as insurance and legal advice account for the remaining three fifth. Once a film has reached the cinema, about a third of the box-office taking goes to film rental, the rest is retainted by the cinema management. Of the film rental, the distributor takes about a third for print, publicity, and distribution charge, the balance goes to the film makers.
   The theatre is historically the oldest branch of the entertainment industry especially in the western world. In Nigeria, theatres are a fairly recent development. Theatre artists may choose any type of play - tragedy, comedy, tragic-comedy and others to put on stage as a theatrical performance. The cast works under the supervision of a director who tries to translate the play into concrete physical action. In addition, in order to have a good theatrical performance, there must be a good studio manager to arrange and ensure that characters use the appropriate dresses to reflect their roles. Other sources of entertainment, especially in Nigeria are the various cultural and quasi-religious displays. In most villages, for example, festivals provide ready sources of public entertainment at the end of every year. During these festivals, various acrobatic displays are seen in the entertainment arena.

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