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Advertising

Advertising is one of the ways in which merchant and manufacturers market their goods. Advertising does two things, it tells the buyers that a certain product is for sale, and where they can buy it. Publicity also means the same as advertising, though usually with a rather special sense. If a manufacturer is about to open a new factory, he may advertise in newspapers and put up posters or display it in the media.
    Advertising and publicity both really date from an early stage in man's life, every trade sign over a shop is a kind of advertisement, and trade signs certainly go back at least as far as the days of ancient Rome. An actual display of the goods is another old form of advertising. In medieval times a good deal of advertising took place at the regular trade fairs held in importance centres. Fairs and exhibitions are still held today in the various parts of the world. There are various ways of advertising. Direct advertising includes not only circulars, booklets, and pamphlets sent through the post, but also handbills distributed in the streets, or to people's home. Advertising at trade fairs and exhibitions may include other forms of advertising than display, posters may be used on the exhibitor's stand, and pamphlets may be handed to any inquirer. Cinema advertising can be done in two ways, either short films which work up to a climax disclosing the advertiser's message, or posters thrown on to the screen. Now television advertising is of great importance, the radio is also a great medium of advertisement.

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